The World has changed so much since COVID. The virus has not only affected people’s private but professional lives as well. Our daily routine now consists of new habits and processes that we have implemented in our health as well as in the work environment.
Talking of the Work Environment, This virus not only temporarily closed almost all small and big businesses, but it also pushed many people under the bus by taking their jobs.
The corporations had to find a solution or solutions to tackle this monster of a virus. They incorporated several new strategies to ensure that their employees stay productive during the Pandemic.
Many different changes were also implemented in the recruitment processes of almost all corporations to ensure that they are still hiring the right employees and retaining talent.
Post COVID these new strategies have become the ‘The new normal’ which changed the face of recruitment.
Demand of Flexibility and Non-Monetary Benefits
Candidates after the pandemic are more focused on the non monetary benefits such as work-life balance and work-time flexibility.
Candidates are prioritizing their family life over work life which organizations need to consider when recruiting. Now, Candidates are aware that the time they spent in the pandemic with their family is as important as their work life.
This has led to organizations making recruitment more employee friendly.
Recruitment is now turning into Marketing
When a Candidate applies for a job, there are several platforms where he/she/they can apply such as LinkedIn, hirect etc.
But to choose from a pool of companies that provide you with maximum value is not an easy task. Hence comes the recruitment marketing.
Its sole purpose is to attract maximum talent by creating a positive brand image and candidate experience so they desire to work with you.
Because the world is now working in virtual/hybrid mode, thus to attract and retain your talent, the organizations need to market their brand better.
Hybrid mode
What is office work? Is it to continually thrash your keyboard in the office? Well not anymore. This pandemic gave rise to hybrid working which changed the perspective of office work and made us realize that one can work in isolation as well or in the mountains or near a beach.
The choice is yours. Well you might ask what’s the positive? Well less workplace conflicts, better focus on targets, and being with family provides a great value to the employees.
If a candidate can work on par with a freelancer with equal or even higher pay grade, then why wouldn’t he? Moreover, the flexibility in the work location of the hybrid model is adopted by 63% of high-growth companies so you know of its effectiveness.
Evolution of Four Day Work in a Week Culture
Work from home or remote working is the new normal which unfortunately many companies are unable to offer. Hence they came up with a new solution which could turn out to be a win win for all – a four- day work week.
Employees would not have to wait for Fridays anymore to make plans with family or go out for trips as Thursdays would be the new Fridays under the four-day week.
Some companies around the world are already recognising the importance of a four day work week. The employees not only maintained the same productivity level but showed improvements in job satisfaction, teamwork, work-life balance, and company loyalty.
Beside that, companies with shorter working hours have a smaller carbon footprint, since employees only commute 4 days a week.
Programmatic Job Advertising
Programmatic job advertising is defined as the practice of using data, machine learning and AI to buy, place and optimize job ads. Ultimately, it automates your digital job advertising processes and works to ensure that your job ads land in front of your target candidates.
Prior to the pandemic, the recruitment strategies were relatively traditional. Companies usually relied on job boards, billboards and radio ads and while they did dabble in a digital marketing strategy to attract remote workers, the use of programmatic advertising is relatively a newer concept.
Programmatic advertising is critical in-order to attain talent from all around the world since now people can opt to work from home. One of the biggest advantages of using technology like programmatic advertising is that it helps in curbing advertising costs.
The tech optimizes the delivery of your job ads based on the cost per click rates per job and per site across all your open jobs to get the best ROI.
In order to get in front of great talent all around the world, it is critical to leverage technology like programmatic advertising.
Virtual Interviews
During the pandemic, everyone was advised to maintain social distancing, and there were no exceptions for the recruiting industry.
One solution opted by the recruiters is to conduct Virtual interviews on ‘Zoom’, ’Google meet’ etc. Recruiters used to conduct physical interviews but now, as technology is growing at a faster pace, nobody has time for physical appearance.
So now online interviews are conducted through technology which are stored in the database of recruitment software. All these interviews can be accessed all at once through the software.
Moreover, candidates can now record verbal resumes so recruiters can have a quick look.
Skill Based Recruitment
This world is moving towards skill based recruitment rather than education based recruitment.
Before the pandemic there were many candidates who lacked opportunities because of no degree or experience, even if they were highly skilled.
Freelancing platforms like Fiverr and Upwork help earn a lot of candidates on the basis of their skills.
Manu candidates have secured high paying jobs with the help of these platforms. Recruiters now and in the future are and will be looking for skills in candidates rather than their lengthy CVs.
These new strategies have become the ‘new normal’ and will keep on continuing in the coming years as COVID-19 has shown us a different working lifestyle.
The shift towards ‘digital‘ is going to be complete and immediate. The world of digital and tech jobs will continue to grow.